WAITLIST OPENS — APR 07 · 2026 · 09:00 EST
WE BRAND
WHAT HEALS.
Identity systems for health systems. Naming, wayfinding, and brand architecture — built before the ribbon cutting.
Selected Work
The Chart.
Single-Physician Practice
Bethesda, MD
Naming · Identity · Collateral
Before → After
Greenfield Internal Medicine
VERDANT
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Brand Palette · Verdant
312%
New patient inquiries
6 months post-launch
Verdant Clinic · Bethesda
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"We went from looking like every GP in the zip code to having patients ask if we're a concierge practice. We didn't change the medicine. Suture changed how it reads."
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Complete identity system · 2023
VERDANT
Where precision meets care
Wordmark · Color System · Typography · Stationery · Digital Templates · Wayfinding
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Regional Multi-Site Practice
Nashville, TN
Brand Architecture · Wayfinding · Digital
Before → After
Cumberland Valley Orthopedic Group
CREST
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7
Clinic locations unified
Under one brand identity
Brand Palette · Crest
Chapter 03 — Capability at Scale
14 hospitals.
One system.
MERIDIAN HEALTH SYSTEM
14-Hospital Network Rebrand
Northeast Regional · 2024–2025
Engagement Scope
Brand Architecture
Hospital Naming Hierarchy
Wayfinding System Design
Digital Identity Suite
Staff Uniform Program
Environmental Graphics
Timeline
18
months from brief
to system-wide launch
"The merger gave us 14 buildings with 14 different logos. Suture gave us one system that still lets each facility feel like itself. That's the hardest thing to do in healthcare branding."
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14
Hospitals unified
Under one brand architecture
Brand Palette · Meridian
CHAPTER 04 — Medtech
Packaging that passes FDA review and stops a surgeon mid-scroll.
FDA 21 CFR Part 820 compliance review built into every deliverable
IFU design that surgeons actually read
Packaging that earns shelf space before the pitch meeting
Identity System · Meridian Health System
MERIDIAN
Connecting care across the Northeast
Delivered
Q4 2025
Master Brand
Sub-brand Architecture
Signage System
Digital Suite
Print Collateral
Staff Uniforms
Patient Communications
Wayfinding
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Q2 2026 Intake
7 slots remaining
Reserve Your
Intake Slot
No pitch deck. No sales call. We review every intake personally.
Verdant Internal Medicine · Bethesda, MD · 2023
VERDANT
Single-Physician Practice Rebrand
The Brief
A solo internist in Bethesda had built a respected practice under a name that no longer reflected who he was or who he was treating. The patient base had shifted younger, more discerning — people who chose their GP the way they chose their accountant. The name "Greenfield Internal Medicine" was fine. Fine is not a brand.
The Result
New patient inquiries increased 312% in the six months following launch. The practice closed its waitlist for the first time in eleven years.
Scope of Work
Brand Naming
Visual Identity
Stationery System
Digital Templates
Signage
Ready to start a conversation?
We take on a limited number of engagements each quarter. Intake opens April 7.